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I'm Ken

I make games that change how people feel, while having a blast doing it!

Koontz Interactive icon logo
15+ years of game design, deployment in clinical trials and real-world interventions.

I apply behavioral science, systems, game, and UX design, carefully managing how players interact to deliver genuine enjoyment and value.

FEATURED WORK

CASE STUDY 01 . un-TILTED!
  • Designing aggression on purpose.

  • Gold Prize. Serious Play Awards 2024.

  • Status: Ongoing. 280-youth field experiment.

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CASE STUDY 02 . BRAVR
  • A dumbbell set for your acute stress response. 

  • Co-founded startup. Creative Director

  • Status: Prototype. Active user testing.

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CASE STUDY 03 . DETOUR
  • Running toward your future self is the intervention.

  • Co-author. Published pre-print.

  • Status: RCT ongoing. n=604 Pre-registered.

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RESUME

Zierikzee, The Netherlands . 

2025-present

Co-Founder / Creative

I set the interactive and visual direction for the VR experience and communications, making sure the look and feel and the gameplay align to help users stay focused and engaged during stress training.

2023-present

. Utrecht, The Netherlands

Sr. Designer/ Operations Manager

Tasked with increasing the efficiency of internal & external game production and to nurture the growing company culture.

Product Owner for ErasmusX project: Ace Yourself App

​Remote .

2022-2025

Creative Director​​

Co-designing an interdisciplinary project toolkit: Bloombox. Analyzing and synthesizing a near decade of GEMH Lab work into process tools to help innovators bridge the gap between science and design.

2020-2025

 . Remote

Owner

Designing effective gamified solutions in a variety of genres, mediums, and contexts. Providing teaching support to technical education institutes and innovators with interdisciplinary projects.

Awarded NWO Take-Off Phase-1 Feasibility Study grant.

Eindhoven, The Netherlands .

2021-2023

Consultant / Coach - Dept. of Industrial Design

Worked with design professionals and professors at the Games & Play Lab to create, implement and facilitate a curriculum that focused on societal change through digital and tangible solutions.  Student project coach, guest lecturer, and workshop facilitator.

2016-2021

. Nijmegen, The Netherlands

Game Designer - Behavioural Science Institute​​

Was hired to increase participant engagement in GEMH Lab research through gamification.  Each game designed is able to show significant improvements in engagement.  Furthermore, completed RCT trials indicate substantial and relevant outcomes from these studies.

Tempe, AZ .

2013-2016

Art Director - Dept. of Psychology​

Asked to improve the appeal and user engagement of the games under development at the Embodied Games lab, including but not limited to the Alien Health game.  Consequently, EGL won multiple innovation grant competitions and awards at local and national levels.

2011-2014

 . Tempe, AZ

Collins College

Adjunct Professor - Game Design​

Lectured students in Principles of Art & Design, Game Mechanics and Theory, Level Design, Narrative Design. Additionally volunteered to serve as a student project mentor, and Game Jam Coach/Supervisor

Phoenix, AZ .

2008-2010

Lead Artist​

Co-designed environments for kart racing and speeder bike racing mini-games within the already established FreeRealms and Clone Wars Adventures MMORPGs, both mini-games became fan favorites and one of the game's top rated mini-games.

2007-2008

 . Phoenix, AZ

Environment Artist​

Placed on pre-production strike team to explore and prototype game mechanic concepts in a new IP development.

LET'S TALK

You can reach me at:

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or:

an image of an Amsterdam canal at evening light

US Citizen / EU Resident

©2026 Ken Koontz

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