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Detour

The next iteration of "Hit-n-Run" aims to empower young individuals to lead healthier, happier lives

Detour is a smart distraction tool that is customized to encourage play when the user is likely to have an urge to smoke. In game, players experience support and guidance by expert tips, goal setting, motivational messaging, and just-in-time interventions.

Around the game lives a social shell on Instagram and TikTok filled with screened users trying to quit smoking and psychologists that offer moral support through tips, life hacks, stories, and challenges.

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