BRAVR
A stress conditioning system designed to improve critical performance in the face of extreme danger.
Secured €130k pre-seed funding, and recognized as a top wellness startup in the Netherlands
Currently in prototype . User testing ongoing
Co-founder/ Creative Director
MY ROLE
VR + Operator Console
DUAL PLATFORM
High Pressure Performers
TARGET AUDIENCE
THE PROBLEM
The body’s automatic response to danger, autonomic stress response (ASR), more commonly known as “fight, flight, or freeze”, is shown to significantly degrade decision-making under pressure, with effects comparable to alcohol impairment.
Stress degrades operational performance through mechanisms that can be measured, regulated, and trained. Evidence from over 130 peer-reviewed studies supports this, from real-time HRV monitoring to breathing-based regulation, biofeedback training, and VR-based stress inoculation.
MY DESIGN
A mental gym for acute stress response. Pick it up, do the reps, get stronger.
A closed-loop field-ready training system delivered in a training course on location, requires minimal disruption to existing training, and involves three "sets” to a workout (~20 mins) to complete.
1
Immersive VR
Dark, atmospheric, immersive VR scenarios induce controlled cognitive and emotional stress.
2
Real-time Biofeedback
HRV is measured as a proxy for ASR, then integrated in real-time into the scenario as tunnel vision/audio.
Poor regulation degrades perception and task performance; effective regulation restores clarity and control.
3
Live Monitoring
A clinical, precise dashboard tracks live physiological data, session controls, and performance tracking for operator management.
Conventional training exposes operators to stress. BRAVR trains control of the physiological response to it.
GAME LOOP
HRV calibration
Enter VR
Stress inoculation
Tunnel vision/audio
Breathing regulation
Sets escalate
Resilience tracked
