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Hit-n-Run
Hit-n-Run Trailer

Hit-n-Run Trailer

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Hit-n-Run (ENG)

Hit-n-Run (ENG)

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Hit-n-Run

A runner game where players compete in teams, and are incentivized to replace their smoking urges with game time while supporting other team members to do the same.

In the larger smoking intervention study, GEMH Lab tested whether Hit-n-Run was able to help youth quit smoking, compared to a control group who read a psychoeducational brochure. Within the Hit-n-Run group, they found that participants who played Hit-n-Run for a longer amount of time, also showed the most promising effects on smoking behavior.

 

Exploratory analyzes showed that young people who really enjoyed playing Hit-n-Run and who were able to create a social, supportive and positive social context played Hit-n-Run for the longest amount of time, which was in turn related to the greatest decreases in weekly smoking levels.

In this project, I served as both Game Designer and Artist, tasked with translating the Go/NoGo task—commonly used to study and improve inhibition control—into an engaging game mechanic. The project objective was to create an intervention game for adolescents, aimed at replacing urges to smoke with an alternative activity that could help participants regulate impulsive behaviors and deter habitual smoking before it began.

 

My role also extended to product planning, managing the development process, coordinating with stakeholders, and consulting on how to integrate the game into the broader intervention program.

©2017 Radboud University | GEMH Lab

©2024 Ken Koontz

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